In order to make more money, it is imperative to be mindful of how you use the current pool of money available so that the expected return on investment can be successfully met. This is a principle which is universally true in all aspects of business and it doesn’t change with the scale of the organization either. As marketing is a huge part of what makes growth possible for any business today, we will now take a close look at how you can best utilize that marketing budget you have and get the most bang for your buck.
Can Quality Beat Quantity in Marketing?
The problem when it comes to the quality vs. quantity debate in marketing is that we often tend to hold one as an antonym to the other. In truth, neither quality, nor quantity can be undermined and while one certainly can compromise the other, the key to successful marketing lies in getting the quality right, before concentrating on the quantity. The more people see something, the more interested they become in it, so in that respect, quantity is quite important in marketing since it creates brand awareness.
On the other hand, unless the quality of the marketing content is actually good, the impact can be negative or even neutral. The phrase “no publicity is bad publicity” doesn’t apply to most businesses because bad reputation is exactly what it is. If your brand is associated with poor quality due to bad marketing and yet that same poor content manages to reach a huge portion of your target audience, it will essentially result in a loss of sales, reputation and brand value. Therefore, quality does beat quantity, because in order for you to mass market successfully to the right audience and create the right kind of brand presence, the content needs to be good first.
However, once you have the quality you need in your marketing, the best way to get the most use out of it would be to simply make it available to as large an audience as possible, which is why quantity remains extremely important as well. The long list of successful and brilliantly made Coca Cola ads wouldn’t be so successful if they did not manage to reach the kind of audience that they did.
How Big a Role Does Social Media Play in This?
In 2019, the presence of the internet and more precisely, the dominance of social media has made it so easy to market anything and therefore, the same principles we discussed apply in the digital world as well, but the effects can be seen at an even more rapid pace. If it’s good or bad, it has the potential to go viral and depending on the quality of that viral content, it could make or break a business permanently.
How to Integrate Quality, Quantity and Innovation for Maximizing Your Marketing Budget?
Although the importance of online marketing cannot be denied at this point of time, it is easy to forget that offline marketing still is very effective and depending on how innovative and well thought out your marketing strategies are, they can provide excellent ROI. Take the example of how CFgear creates innovative marketing products like flash drives shaped to reflect your business. The customized USB drives they make for their clients are high-speed, reliable storage devices that they can deliver in bulk and most importantly, the products stand out as tangible, useful devices which physically symbolize your company and will continue to market your organization for as long as it exists. Considering the long-term ROI, this essentially makes these USB drives one of the best examples of ROI on marketing money.
Be it online or offline marketing, the idea is to always concentrate on creating marketing strategies which have the potential to deliver innovation and quality, that’s capable of hitting home with the target audience. Once you have that winning idea though, the next step is to get it as much exposure as possible, so that you can get the most out of the money you invested in it.