In this article, we talk about various factors influencing your small business branding strategy. I will use the terms startup and small business interchangeably. The focus is about creating a differentiation with the rest of the market. The best way to approach branding strategy is by creating a market map.
A USP is one of the most powerful statements for a company. It not only helps you differentiate from a competitor, but creates an identity for yourself. In this article, we talk about the definition of USP, its importance and how to write one
When you run an eCommerce business, once someone makes a purchase, their experience with your brand is really just beginning. If you read eCommerce eBooks from experts, you’ll hear a lot about how important shipping is. Your customers expect seamlessness in shipping, but at the same time, you have to consider your costs.
Before opening a business, knowing which documents you need is important. Establishing a business and obtaining the necessary state and federal permits, licenses, and identification numbers is an integral part of the process if you want to prevent tax penalties or fines. Also, with the right documents, you’ll not receive an order to close your
You have to get good at ceding control and not taking things personally. Even seasoned entrepreneurs have struggled with that. I think it’s about not taking failures personally and also not taking successes personally
Outsourcing is one of the most common cost cutting strategies that we’ve heard. However, does it work in a startup context? We have seen many large companies do this successfully. In this article, we will talk about the pros and cons of outsourcing as an entrepreneur.
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