Digital Marketing for Small Business

QR codes, QR code advantages and disadvantages, QR code advantages, QR code disadvantages, QR code in marketing campaign

Speed of your Website When we speak of digital marketing, the first and foremost thing we need to talk about is your website and the importance of loading speed of your pages. I have previously been guilty of running a theme on inspire99 which literally took about 12s to load which makes me now wonder … Read more

Self-drive car industry in India

Self-driven cars or car sharing is a growing concept that nullifies the need for car ownership by people. Car sharing is immensely popular amongst the younger generations in the developed countries. Companies like Zip car have about 900,000 customers with 10,000 cars in total. However, self-drive car technology is very new in the Indian market and hasn’t spread … Read more

All you need to know about UGC NET

UGC NET is a qualifying exam conducted by CBSE for the posts of Assistant Professor or Junior Research Fellowship or both. UGC NET also serves as an eligibility criteria for admission to PhD degree program as many universities exempt NET qualifying candidates from appearing in the written test and call such candidates directly for the … Read more

Any Decision, Even The Wrong Decision Is Better Than None – Ben Horowitz

The Trick With Decisions! I have always believed that decision making is one the most important challenges we all face, at any stage of our life. As I was growing up, someone said – “It gets easier with time” In hindsight, I think they were just trying to make me feel better. I have never felt … Read more

The Mind Always Looks For What is Unjust And Unfair

The Unjust Unfair World! It is funny how our values, thoughts and perceptions keep changing over the years. I remember that in my formative years, I was taught that life is always fair – all you have to do to succeed in life is to work really hard and the results will come to you. … Read more

Rashtriya Khel Divas – For the Love of Sport

Rashtriya Khel Divas It sounds so much better than calling it the National Sports Day. It feels like there is a ring to it when I say Rashtriya Khel Divas! Anyway, that aside, it really feels good to wake up to a day like this – at the brink of Olympics games coming to an … Read more

#ProudofMyColor – The Fairness Myth

ProudofMyColor It feels really good to see such a topic trending on twitter today – Proudofmycolor – Such a nice thing to say and actually embody it. I believe there is something absolutely fantastic about the different achievements people make in life. It is those times, we start looking beyond how people look, how fair … Read more

Olympics Marathon Runner OP Jaisha Fainted At the Finish Line

The headline disappointment I was quite shocked as I read the headline which said marathon runner OP Jaisha who ran 8kms and there was no one at the finish line to give her water. It makes me wonder – what on earth is really happening here? Do the authorities actually know how important olympics are? … Read more