Vinay Nagaraju

user experience, customer development, user design, design and customer experience, user feedback, customer touch points , user experience is everything

5 Must consider areas for user experience in startup

User Experience: Whether it is a B2B or B2C product, the software cannot escape good UX. People ignore products that ignore users. As an entrepreneur, it is hard to have funds to afford good design. This is where you’d need to decide whether to go for a Minimum Viable product or Minimum Lovable product approach. Generally, the lovable product approach suits the crowded market space. Assuming an entrepreneurial route, I’m inclined to think of the MVP approach.

The Startup Hockey Curve for Exponential Growth

The most common dream of a startup is to be able to grow exponentially and realise a phenomenal success. This curve is the biggest differentiator compared to a small business. It is about being able to scale, expand and grow to be able to reach both globally and with scale.

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3 Key Factors for Goal Setting in a Startup

Once a startup gets through its early business planning and funding stages, your immediate priority will be on goal setting. If you’re a product company, everyone will naturally be interested in the release date of your software. The same applies to prototypes or MVPs whichever route you follow.

This is a key step to ensure that you don’t over-promise and under-deliver. The relationship with investors is based on trust. Deadlines sometimes have the effect of breaking this trust. hence it is important to be careful about setting expectations right from the start.

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Selling is not a pushy act, it is about empathy

Sales has moved on from the dark art of attracting people to the one with honesty and goodwill. In this article, we talk about the importance of sales in building customer relationships and helping to create a pipeline. In some cases, sales also can be about recruiting beta customers to test early version of your product. In these circumstances, these beta customers sign up for a lower price but with the ability to contribute to product development to suit their needs.

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There’s something artificial when everyone is agreeing

There’s something artificial when everyone is agreeing: It’s weird when everyone agrees in a team or organisation. Sure, there will be moments like that but if it is a pattern in your founding team, then there are two problems: the leader’s too strong or you don’t have challengers. Either way, it is a sign that something is terribly wrong and you as a founder will need to act on it.

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The greatest weapon against stress Meaning

In this article, we talk about the meaning of stress, how to deal with it and common pitfalls of distraction. Stress is not out there to kill us but can be a very powerful ally based on the questions we ask ourselves. The trick is to choose one thought over another and coach a new behaviour to get the best results out of yourself.