Projects can be daunting. There are deadlines, budgetary concerns, contractual obligations and processes, among other moving bits and pieces that need careful wrangling if the project is to be termed a success. Granted, some of the challenges in project management are out of your control. It’s not all doom, however. Having strict systems and proper … Read more
It is very easy and natural to be tempered to do everything and offer more services and products to customers. The thought of why not’ creeps in and makes you wonder if it is really worth venturing. Esp for a startup when there’s not a lot of income, the danger is the easy buck which can often distract us from the real business strategy. It is quite relevant to ask the question as to where your market lies – horizontal vs vertical market!
The greater danger for most of us lies in not setting our aim too high and falling short , but in setting our aim too low and achieving our mark Michelangelo It’s a bit of a stretch to be assigning this into startup quotes. But at the same time, I can’t argue with the theme … Read more
CREATIVITY:
You can’t use up creativity. The more you use, the more you have.
Maya Angelou
I’m a huge fan of this quote. Before I delve into details – id certainly admit that I’m not the most creative person in the world. In fact I’m someone who likes being dogged and get to the end result. I believe thoroughly in the power of perseverance. It will be a very interesting discussion to try and connect the two contrasting ends esp where creativity is considered an expression when mind is free
Accept nothing but the best On this topic, I would like to revisit a previous discussion on the quote by W.Somerset Waugham – Accept nothing but the best. The discussion centres around expectations of quality, minimum standards and how we define the things we are comfortable with. I would like to highlight the stark difference … Read more
I’d rather be somebody’s shot of whiskey than everyone’s cup of tea Found a rather quirky quote on one of my random walks today. I’ve resigned myself to the thought that the pubs in London seem to have some of the most inspiring quotes of late. Being yourself In a lot of our earlier posts … Read more
This discussion covers the use of icons and background images for marketing material, product development. It touches upon the following aspects as you read through for more info. Please join us with your comments below to share your experience with fellow entrepreneurs who are out there to make a difference.
This discussion takes you through capturing customer feedback, key market intel and constant customer engagement for your product development. There are of course lots of software available to capture this intel and provide key metrics which can be used for various reasons. As a startup, my key rationale was – proving market demand, understanding customer needs and most importantly key insights into what can improve the product.
Canva: This post covers some basic tools available to aid your digital marketing. As a startup, there are plenty of resources available out there which you can use for free or for a minimal license fee. One such resource I want to talk about today on our Startup 101 series is Canva.
e signatures are a great way increase time efficiency for a startup – this post presents some free resources for bootstrapping / startups for signatures