The Startup Hockey Curve for Exponential Growth

The most common dream of a startup is to be able to grow exponentially and realise a phenomenal success. This curve is the biggest differentiator compared to a small business. It is about being able to scale, expand and grow to be able to reach both globally and with scale.

3 Key Factors for Goal Setting in a Startup

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Once a startup gets through its early business planning and funding stages, your immediate priority will be on goal setting. If you’re a product company, everyone will naturally be interested in the release date of your software. The same applies to prototypes or MVPs whichever route you follow. 

This is a key step to ensure that you don’t over-promise and under-deliver. The relationship with investors is based on trust. Deadlines sometimes have the effect of breaking this trust. hence it is important to be careful about setting expectations right from the start.

Selling is not a pushy act, it is about empathy

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Sales has moved on from the dark art of attracting people to the one with honesty and goodwill. In this article, we talk about the importance of sales in building customer relationships and helping to create a pipeline. In some cases, sales also can be about recruiting beta customers to test early version of your product. In these circumstances, these beta customers sign up for a lower price but with the ability to contribute to product development to suit their needs.

There’s something artificial when everyone is agreeing

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There’s something artificial when everyone is agreeing: It’s weird when everyone agrees in a team or organisation. Sure, there will be moments like that but if it is a pattern in your founding team, then there are two problems: the leader’s too strong or you don’t have challengers. Either way, it is a sign that something is terribly wrong and you as a founder will need to act on it.

The greatest weapon against stress Meaning

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In this article, we talk about the meaning of stress, how to deal with it and common pitfalls of distraction. Stress is not out there to kill us but can be a very powerful ally based on the questions we ask ourselves. The trick is to choose one thought over another and coach a new behaviour to get the best results out of yourself.

7 Clothing Inspired Small Business Ideas

Online Fashion Boutique With online shopping growing in popularity, people have grown more and more comfortable turning to the internet to purchase clothes, too.  If you’re a fashion lover who doesn’t have the resources to open a physical boutique location, starting an online fashion boutique is a great idea. If there’s a style you’re passionate … Read more

You don’t need to be the biggest brand in the world

Biggest brand in the world: This is a great desire isn’t it? All entrepreneurs start with a great dream – to create the unicorns of the world. To be honest, a startup is probably simpler than that. The root of a startup is in customer problem. It might start with frustration, delight in an experience or finding a more efficient way to do things. Most of these ideas may not be the biggest brand in the world. But they have a humble start from having to solve a problem for a customer.

Building a perfect startup pitch as an entrepreneur

Can you create a perfect pitch as a founder? The answer always is no, but you can create a pitch tailored to the right audience. This article is about what you can do to create a good pitch for your startup. It starts with the audience and making sure that you understand your listener. The same pitch will not work for a customer and investor alike.

Focus on forging long-term relationships in Startup

Most accelerators will tell startup founders to focus on networking. You never know who can be extremely helpful in building your startup. Also, you must make sure that you don’t just network for the sake of it. This quote bases itself on the strength of building real relationships to help in your startup journey. Make sure however that you’re not limiting the scope to a short-term output. The worst thing you can do as a startup founder is to go to networking events and start asking people about investment. The purview needs to be larger than that – the love for the field.