Corona Virus: Startup Fundraising amidst a pandemic

It is no news that the spread of corona virus has been extremely quick, with very little time for even the larger economies prepare for. With news about shops shutting down on the high street, jobs being lost – we can see signs of global recession kicking in. It seems to now head to a … Read more

Corona Virus – Impending Recession?

Impending Recession : Amidst the genuine fears of rising infections rates and the speed at which the corona virus spreads, an added concern which has started raising some questions – Does this mean that business is heading towards a recession? The service industries have already taken a hit, airlines have stopped flying. Quite often, there … Read more

Step out of the history that is holding you back!

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Step out of the history that is holding you back, step into the new story you are willing to create Oprah Winfrey History is a rather weird friend to have. It can be very supportive if you have memories of success, achievements, running ahead of the competition and literally making a mark for yourself. On … Read more

What is an ideal pricing strategy for a startup?

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Normally, there are two ways to arrive at the price for a service/product in the startup phase. This discussion focuses on cost-based pricing in startups with a fundamental question – is this a valid method of arriving at your price point?