Marketing a medical start-up doesn’t have to be too different from promoting any other type of business. You can use many of the most popular digital marketing tactics. For example, the most fundamental marketing strategy is to create a well-designed website. In addition, you should be present on social media, as most people go online … Read more
I’d Rather Regret: Do regrets have a place in our life? If they do, is their purpose any better than giving us lessons to prevent such occurrences in the future? You see, we constantly keep moving – whether it is ahead or not, but we keep moving. The direction of travel is where we need … Read more
Moscow Prioritization: Prioritizing a Roadmap can be one of the most contentious exercises in building your product. In this article, we talk about using MoSCoW rule to prioritise your product roadmap. It gives you an objective mechanism to score various feature requests relative to each other so that stakeholder relationship management can be easier. The … Read more
Angry Running: It started off as a way to manage anger, but this led me to think about how to manage anger in general. In this article, we start talking about the importance of channelling your energy when angry. As you know anger is often portrayed as a destructive emotion. I would strongly oppose it … Read more
Pricing Strategy for Startup: As a startup, pricing strategy is one of the most important decisions to define your startup roadmap. A solid pricing strategy can not only help your marketing communication but also your investor conversations. A well-defined pricing strategy for startup can help you provide clarity for both your teams and investor board. … Read more