The most inspiring dream of a startup is to create a business capable of scaling. The stage where a business idea is beyond trying to figure out what sells for the customer and establishes a niche for itself. The initial stages of a startup are the most important ones because this has the highest probability … Read more
It’s not always easy for a business to provide education to all of its employees because there are so many different learning styles. What works for Jenny in accounting may be torturous for Roger in shipping, and Bill in marketing may not even show up for the class. One of the best ways that businesses … Read more
I’m a huge fan of agile processes in product development. It’s an iterative process where you develop incremental improvements. These developments are consistently reviewed to see how it impacts the end-user. The review process allows a customer to access the product and provide feedback. You use this feedback to improve the product’s next iteration. The … Read more
While marketing on a shoestring budget may be challenging, it’s not impossible. There are many approaches to consider, and one blunder may have disastrous consequences for your company. As a business owner, you want to boost sales and conversions across all platforms. This includes your website as well as email and social media. Because website … Read more
I was recently researching the main reasons why startups fail in India – the results surprised me a little. Although my immediate stock response was lack of funds, it was interesting to see the stats pointing towards strategy, business plan and innovation. There are plenty of reasons for startups to fail and as we know … Read more