How to Get Investor Buy-In for Your Product Vision (Without Long Documents)

There’s a problem most founders face early in the journey, and it has nothing to do with the quality of their idea. The vision is clear in your head. You can see exactly what the product could become, how it would work, why customers would pay for it. But when you try to communicate that … Read more

How To Price MVP in a Startup (Minimum Viable Product)?

How Do I Price My MVP - The single most important decision in evaluating a business is pricing power

This is an excellent question! How do I price my MVP? Pricing is a complex decision to make, especially in a startup world where you’re the first one in the market and you don’t have any established brand or customers. There will always be a certain sense of scepticism.

Should Startups Use Cost Based Pricing?

Price is what you pay Value is what you get -value baed pricing in startup vs cost based pricing in startup

Everything about this question makes me think of the answer NO. But let’s break it down between the risks and opportunities of using cost based options for a startup. I will base it on the background of technology and software development. I have not seen cost based pricing for a technology startup since the costs are so difficult to ascertain.

How to identify target customer segment for a startup?

Data to support target customer segment - Without data, you're just another person with an opinion

Target customer segment for a startup: This is one of the most valuable steps to take in the startup journey. I love this feeling when we realise that the idea we have solves a pain point of more than one person – i.e the beauty of scale. There’s something magical about this feeling because it … Read more