Branding Hacks for E-Commerce

Most good marketers know that today’s consumers will buy into the brand, rather than the product. And in 2018, more than 60% of consumers purchased a product online; a number that’s expected to grow substantially in the future, according to recent statistics. E-commerce is becoming an increasingly crowded space, and if you’re running an e-commerce … Read more

Principles for Building mindful startups as a Founder

A mindful human being is the one who is always aware of his/her thoughts, actions, and their implications on self and rest of the world.  The same applies to a mindful start-up as well! Always keeping the triple bottom line goal in mind, all day-to-day actions need to be aligned in order to better serve the stakeholders and the community as a whole.