Perhaps you’re an entrepreneur who knows the importance of social media but doesn’t want to spend hours with their phones in their hands posting and creating content. If so, you can find effective ways to market your business without using online platforms!
Say goodbye to your phone screen and hello to more personal marketing!
Brand Ambassadors
As a small business, you’ll need your local community and those who love your brand to champion you. Taking your brand and creating an image for personalization is essential. For example, if you’re opening a coffee shop, find something unique to your store that could be turned into a fun design that can be put on objects or clothing.
Maybe that design is your logo. Or is your coffee store near the beach, and you work with charities to keep plastic out of the ocean? Could you create a friendly seal or turtle design from that unique perspective and make it something your customers want to wear?
You don’t have to put the design on everything; decide what suits your company best based on your brand’s image. If your brand aligns well with novelty, wholesale custom socks could be the way forward. However, bags might be better if your company is an independent bookshop.
2. Create Events
Not everyone has social media, even today, and with its potential threat to your mental health, you might decide that creating accounts on every online platform isn’t for you, especially if you have a limited team behind you.
So why not host events in your local community to get people into your store, bakery, or yoga studio? Maybe you want to bake cakes and sell them, but imagine how a how-to class in decorating cakes after hours could bring you extra money and word-of-mouth praise.
You can also partner with other local businesses for extra support and clients. For example, if you’re a little bookshop, partnering with a bakery could be a great way to get people to eat their cakes and visit your store.
3. Make Social Media Your Ally (Without Having Accounts)
76% of small businesses have said they don’t find social media generates leads. If you’re not keen on using online platforms, you can use them to your advantage without creating accounts. However, the key to this method is creating a professional-looking website for influencers to direct audiences to.
If you’re opening a bookstore, you might know how important “Book-Tok” is (TikTok for readers). So why not reach out to a Book-Tok influencer, offer them some free books to review, and invite them to your bookstore opening in exchange for them creating content about your bookstore? This way, you’ll reach new customers without even downloading TikTok.
Final Thoughts
Social media might seem like it rules the world, but that doesn’t mean your marketing strategy has to rely on it. Instead, get inventive and find ways to connect with people in your local community and make your customers your brand ambassadors!