startup marketing – Inspire99

Pre-Launch Marketing Startup: Why Starting Early Changes Everything

Vinay Nagaraju — Mon, 11 May 2026 08:40:00 +0000

When we registered the domain for Data Solver, our B2B compliance software, we thought we were being proactive. We had a holding page live within weeks. We had business cards printed with the URL. We went to networking events, did a few talks at accelerator programmes, and started having conversations with potential customers. We genuinely ... Read more

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Early Customer Conversations Startup Guide: How to Successfully Build Go-to-Market Strategy

Vinay Nagaraju — Thu, 07 May 2026 08:11:00 +0000

When we started talking to potential customers at Data Solver, we didn’t have a product. We had a problem we believed was real, a rough idea of how we might solve it, and a set of assumptions about who would care. What we got back from those early customer conversations was almost nothing like what ... Read more

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Social Media Marketing Strategies That Work

Vinay Nagaraju — Tue, 17 Jan 2023 14:56:28 +0000

Social media marketing is a strategy that businesses use to promote their products or services through various social media platforms. It can help increase brand awareness, reach new audiences, and drive sales. Having a plan in place can help a business effectively use social media to achieve its marketing goals. Social media marketing involves creating ... Read more

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5 strategic steps for your startup branding

Vinay Nagaraju — Wed, 11 Jan 2023 08:19:07 +0000

We tend to associate brands to large companies. But startups and even individuals have our own brands. They come up in the form of consistent words, images and our communications that we use with people. A startup branding strategy is about creating this consistent engagement with your customers.

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Don’t take too much advice:Feedback Vs Noise in Startup

Vinay Nagaraju — Thu, 01 Dec 2022 17:21:23 +0000

Startup is hard work and the journey gets harder when you start presenting your idea to people. When we talked about assessing your startup idea, the first suggestion was to test the idea for feedback. When you go out to get feedback, unfortunately you don't always get useful feedback. As you grow your startup, you must get good at separating noise from feedback.

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Freemium Model Pros and Cons for a startup

Vinay Nagaraju — Thu, 29 Sep 2022 11:28:29 +0000

A brief discussion about the pros and cons of a freemium business model. In a product led company, it is similar to the product led growth model. The premise of these freemium models is value based selling. In this article, we will talk about the benefits and disadvantages of a freemium model for business.

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6 Key steps in building your Startup Branding strategy

Vinay Nagaraju — Fri, 16 Sep 2022 15:43:30 +0000

In this article, we talk about various factors influencing your small business branding strategy. I will use the terms startup and small business interchangeably. The focus is about creating a differentiation with the rest of the market. The best way to approach branding strategy is by creating a market map.

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