True Abhijit, i think it is one of the harder challenges as a startup – there’s no ability to entice either with money or big brand. The only opportunity the startups have is literally the quality of work and the growth curve. Quite a challenge I must say. On the top of it employee attrition too. So it’s quite an onus on the founders to make it as exciting as possible and of course find self motivated people who don’t need much handholding
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