Hi Nandini, thank you for sharing your experience with starting a business. It is certainly no easy task and I congratulate you for going through with this. I do think the toughest part is literally starting the business. The rest has a way of motivating us going ahead. It is brilliant to have your experience shared. What is your business called and the needs it meets? I am always curious about creative businesses – creativity is not often my strongest suite but I do have a business and startup experience which keeps me constantly excited and passionate.

Hi Suman, yes the startup experience has been tremendously exciting. I have been in two so far, both very diverse in their approach, profile and customer segments too. The learning curve has been fantastic and that has primarily been the motivation for the startup 101 series. It is a very lucrative sector and there is a real chance to make a difference if you are committed enough to provide a solution to the end customer. Although it is fraught with challenges at every stage, some tangible and a lot intangible, I know that my heart goes out for startups. I would love to keep this series going and hoping to hear what our readers feel about it.

Thank you for the suggestion, I would love to make a post on zeroing in on a business idea to take it further. I definitely agree, there is a world of difference between a dream and a startup. The answer is in the steps we take for these dreams to come true. So much to exchange on that front. Hoping to come with more relevant stuff as we go along :). As always, love the feedback.