Keyur, We don’t really care about temporary traffic or crowd, we care about people and the things which can affect them. And this fits that bill very well I presume. And I like the Flipkart owned up to it and has regained trust. Although I like marketing done by Amazon much better, it is less intrusive and pushy..

Gosh really? That’s a terrible bummer. I do agree in principle to what they did but at what cost is the question. I do like amazon right now, they have reasonable discounts and no delivery charges as well. Flipkart of late is getting a little more expensive compared to amazon. If I recall, the last 10 buys I have made are from amazon..

I agree, I guess sometimes we do let the big discounts play on our mind and it sure is a great marketing approach. He he, indeed indeed :)

Yes Priyashi, a couple of days ago a friend of mine wrote to me about a company called NDTV Indianroots. She said she was cheated off 700 usd for a product which claimed to be gold but ended up being copper.. It is such a sham :(

Thank you Abhijit. I agree, as much as I would love to see flipkart succeed, I am happy that there are other companies which compete with it so that there is a good chance for the end buyer to make a choice. Otherwise it would be a strict monopoly which will make matters worse for the buyer than helping him out..

And I do agree that a business has to survive and they cannot afford to give 80% on all, but if they aim to do it only partially, just a * at the end would have helped them save this embarrassment.

Oh :(.. Thats a bummer Anita.. I had forgotten it was the billion day and was looking for a product to compare prices with the other available choices. I was surprised to see that there were no products at all in that segment. I mean I seriously wouldnt mind a non discounted part but I do mind that they did not inform earlier.

Thank you Najm. I have been a huge fan of Flipkart and their policies. From the first day I bought a book from them which had a lovely bookmark to today I had a huge respect that an Indian company was out there doing some commendable work. I think the big billion day was a really ambitious one. But perhaps in retrospect I think they could have marketed in a different way, they need not have promised such huge discounts and mark ups just to give the customer a feeling of big discount. I understand that a company cannot undergo loss and it has to sustain itself and I dont even mind them having their own pricing. I took issue to only the factor that the customer was assumed to be stupid and I find it a little bit of a transgression which was not needed.

I saw their apology mail and it was nice of them to do that, but somehow I feel that it would take a little more effort from them to win back the loyalty of its customers. It sure is not a permanent damage but certainly a set back..

I agree Datta, it was a typical marketing idea gone wrong… I have loved their work, esp for the books so far..But this was a little bit of a let down..