Thanks Jayasurya, it is extremely nice to hear this from you. I am always fascinated to hear from entrepreneurs and people considering this journey. There is so much to share and learn.

I am a huge fan of the MVP approach and each time I think of a new feature or product extension, this is the first thought that comes to mind. Involving the customer at early stages has phenomenal benefit. Of course we need to be careful not to build a customer specific product and that’s always a careful balance. But the insight we get is absolutely phenomenal. It tells us what the customer is really looking for and helps us hone in the product key selling features.

It is a really good question abut outsourcing and developing in house. I am very tempted to make a post on it. In fact, I’ve noted this down and hopefully will come up with one shortly.

As an answer for the time being:
Doing it internally:
– If the product is completely new and there are no similar examples of it elsewhere
– If you have a specific design of the work which is sufficiently codified and is in a place where changes are minimal
– If the changes you need to make are smaller and easily managed
– Communication between you and the developers is very good.

With the above, outsourcing is a really good idea if the company has access to wide development resource. If the answer to any of the above is no, it is ideal to do it internal. the normal rule of thumb I’ve heard of between internal and external developer ratio is 3:1. For every 3 internal developers, you can look at 1 outsourced. I know that the number seems strange, but it is quite a bit of work managing external resources unless you are giving them specific projects and paying them only for the success of those.

Hope this helps, please do let me know your views.

I’m currently working on an app. However, being a non-tech person, i barely have any idea about the back-end side of things where i’m sure a lot of work goes on. I have outsourced the development part of the app and i’m completely concentrating on what we do best- Content development and Marketing.

Do you think that’s a good way to go about the App development? Or should i consider hiring some tech professionals ?