I love this video, not because it is serious, not because it has a list of enumerated points as to how to start a movement, nor is it some boardroom presentation. It is because it takes something absolutely stupid like a crazy drunk man dancing and how that turns into a movement. Now what is exciting is not the video, it is not even the way he dances – he dances in a completely stupid way, but that does make a movement and the basics of making a movement do not change.
Here you go with the video..
PS: watch only the first 3.5 mins of the video the rest is a clipping from another which is not really relevant here.
And here you go with the enumeration and the beauty of the video lies in its analysis by Derek Sivers: A founder, a former president of a prestigious company, owner of the company which was the largest seller of independent music on the web, a man who started a movement of his own talks about starting a movement in this exciting video.
Here you are presented with a movement happen in 3 minutes and what you can learn from it.
1) A leader needs the gut to stand out and be ridiculed
2) It should be simple to follow
3) It is not about the leader anymore, it is about them – the followers
“The first follower is what transforms a lone nut into a leader 😀 “
4) A movement must be public, it is important to note that the new follower emulates the follower and not the leader
5) As more people join in, it is less risky. So those people who were sitting at the fence avoiding being noticed now have a chance to participate without being penalised for the same. They won’t stand out, they won’t be ridiculed and they can be a part!
6) And eventually you see that those who preferred to sit out join in to prevent being ridiculed for not being a part! It is funny how the part of being ridiculed makes a complete circle!
So.. here comes the boring part or the lessons 😉
1) If you are a leader, you have to notice that you treat your followers as equal. The moment you assume the role of a distant leader, they will not be able to relate to you and the movement falls, the agenda fails.
2) Note that the most important lesson here is that “Leadership is overrated”. It was of course the shirtless guy who started the movement, who will also get the credit. But it was actually the follower who transformed the lone nut into a leader.