Recently we happened to work with kids of 7th grade. We took them on a small outing and it turned out to be fun and joyous. Interacting with kids of these days becomes quite challenging. Talks filled with fun and laughter we enjoyed our day. The topics ranged from chocolates, cartoons, movies, sports, brands…. Wait a minute! Brands? :O That was my reaction. I heard a girl ungraciously telling her sir not to wear a fake branded hat. She showed hers and started suggesting various popular brands and expensive brands. I was shocked to see a small girl take such a possessive view of a brand! When I was of her age I hardly knew about brands, the only brands I recognized were those of chocolates and I never differentiated among them, I ate them all happily 🙂
I understand kids these days are way too grown up in many ways; they are exposed to new gadgets, new technologies and what not but they don’t realize they are missing out the very important lessons of mannerism.
After few days I went on shopping, this incident strikes my mind. I realized how much attention I pay for the popular brands. They seem cool, expensive, and durable and serve the purpose. I don’t remember how many times I have flaunted wearing them. There are times when I picked up things just because they were branded even though I ran out of my budget. Now I started thinking how the brands have conquered our thoughts! When I decide a product on a brand why not the kids. After all, they are influenced by us.
The other day, the sir wore the hat to avoid the heat, the cap served perfect, it was not branded but it helped him just like the others. Sometimes the purpose is well served by other products but we still prefer buying the expensive ones. I am not against the popular brands and I can never be as I have a list of my personal favourites. It’s that, sometimes we give way too much of importance for the name than the product.
Don’t you think sometimes you prioritize the brands of the products before the purpose? Brands are sure important but the purpose is the reason why you buy something isn’t it?